Thanks to help from the Essex Innovation Programme, Ella Vine has developed a patent-pending creation – the world’s first magnetic suspender belt, which is set to revolutionise the lingerie industry. Ella’s creation improves the way the belt attaches to stockings and it is the first innovation to the suspender belt since it was first invented way back in 1876.
The new invention was launched together with the Ella Vine lingerie brand via crowdfunding and has already received recommendations from Marks & Spencer’s former Head of Lingerie as well plenty of interest everyone from hosiery stockists and investors to regional and national media!
Ella says: ‘’ The Ella Vine brand is developed by women for women. The crowdfunding campaign is a marvellous movement of women’s empowerment when women say ‘’no’’ to the uncomfortable, hideous ways the lingerie industry tell us how to wear our suspenders and where women take this into their own hands, developing and supporting products that will work for them. It is making a history – women revolutionising the lingerie their wear, women owning the way they wear it’’.
A childhood chess champion turned model foe a leading UK fashion brand turned innovative designer revolutionising the lingerie industry, Ella has lived a fascinating life and is a truly inspirational businessperson, conquering disability to continue to reach for and achieve her goals. Click here to read more about her story and this incredible product.
Ella continues: ‘’Winning the Award would be a catalyst for the success of the crowdfunding campaign and of the business,” with plans to launch into e-commerce and reach out to retailers nationwide.’
To find out more about the innovative magnetic suspender belt, visit www.ellavine.co.uk