Premium British knitwear designer, Genevieve Sweeney offers a unique collaboration of sartorial silhouettes and luxurious yarns to the knitwear market, with results in stylish, high-quality knitwear for men and women.
After graduating from Nottingham Trent University with a First Class Honours in Fashion Knitwear and Knitted Textiles, Genevieve’s career began to flourish. Her graduate’s men’s collection was sponsored by a yarn mill in Hong Kong, allowing her to show at Spin Expo, the yarn trade show in Shanghai. Impressive credentials have seen Genevieve flourish in the industry, including designing and developing knitwear for global brands such as Hugo Boss, Burberry and Lyle & Scott; gaining the in-depth understanding of the current market she had hoped for. Honing in on what she wanted to achieve with her own collection, the fashion designer began to focus on all things British.
A determined woman, Genevieve is making sure she keeps her brand authentically British, showcasing the artisan skills and quality of the knitwear industry in the UK. This continues through her commitment to sustainability through production, whilst embracing the ethical practices and responsibilities of a premium British brand.
This desire to focus on everything British is the reason for Genevieve entering the Essex BIG Business Boost. After noticing the closing of countless factories throughout the country, she recognised the need to help reinvigorate the UK knitwear industry. More importantly, she has observed the number of skilled employees without jobs whose skills are becoming irrelevant, suggesting that if we as a nation do not continue to use these skills, the country will begin to lose heritage trades.
Plans have been made and Genevieve has steps for the future. With the help of a strong team who can aid in design, development and manufacturing in Clavering, a strong community within Essex will develop to work alongside other local businesses. Through setting up a sampling facility in the county, other small businesses in the UK would be advised on manufacturing to help grow and create a strong manufacturing network within the UK knitting industry. Genevieve believes she can offer businesses a great amount of knowledge and expertise with production, a strong network and innovative machines, whilst providing employment and training through the Genevieve Sweeney brand.
Get to know more about Genevieve Sweeney and her story, as well as browsing her beautiful designs too here http://www.genevievesweeney.com/